Designing a portfolio for a wonderful Photographer The site promotes the
stunning work of Russian photographer Elena Iv-Skaya. Elena has a passion
for highly aesthetic, strong and elegant imagery with saturated colors, and I
built a minimalist layout that let her work stand out on its own.
The design needed to be as elegant and clean as possible. I chose a
serif font that felt like one you’d see in a fashion newspaper, and plenty
of negative space ensures that the pictures do not fight with each other
for attention. I also used very muted colors to keep the focus on the
saturated ones in Elena’s photos.
DIGITAL STRATEGY
USER EXPERIENCE (UX)
USER INTERFACE DESIGN (UI)
PRODUCT DEVELOPMENT
Typhography
Big Shoulders Display
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Syne
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Colors
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02
The Solution
Visually match Elena's personal style
The design needed to be as elegant and clean as possible. I chose a serif font that felt like one you’d see in a fashion newspaper, and plenty of negative space ensures that the pictures do not fight with each other for attention. I also used very muted colors to keep the focus on the saturated ones in Elena’s photos.
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
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